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Parlux Enters Into a Licensing Agreement With Jockey

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By: TOM BRANNA

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Parlux Fragrances, Inc. announced today that it had entered into a licensing agreement with Jockey International, Inc. for the worldwide fragrance rights for the Jockey brand. Parlux said it will work closely with Jockey International, Inc. in the development of synergistic marketing and in-store activities, and to implement a major fragrance launch focused on today’s health and fitness-oriented lifestyle, in the fall of 2001.Commenting on the agreement, Ilia Lekach, chairman and chief exe...

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